Set up a start up, GoCarShare, built partnerships with over 100 key events and organisations, including Glastonbury and the Premier League. Featured throughout the national press.
Guerilla marketing included getting bands to perform songs in cars whilst travelling to festivals, and bumper stickers with a take on famous songs.
Setting up GoCarShare was an eye opening experience for me, learning from the best at the Wayra accelerator, raising two rounds of equity financing and being an early pioneer of the Sharing Economy.